Katherine Raz is a freelance digital marketing consultant and content strategist specializing in search marketing and conversion optimization for small businesses, digital startups and nonprofits.  She got her start in digital marketing in 2008 as the marketing director for a Chicago-based storefront theater company, and now has over 8 years of experience helping organizations like Indiegogo, YMCA of the USA, and Northwestern University’s Feinberg School of Medicine improve their digital communications with smart marketing tactics.  Katherine is a graduate of Columbia College Chicago’s journalism program. She lives in Chicago.